When it comes to rational appeals in persuasion, there are a few important things to remember. According to our reading, “rational appeals are an effective persuasive technique” because they can get people to “consider message content” in ways that might not otherwise occur (Stiff & Mongeau, 2016, p. 171, 182). However, rational appeals aren’t effective … Read more
Persuasive communication “represents any message that is intended to shape, reinforce, or change the responses of another, or others” (Stiff & Mongeau, 2016, p. 12). These messages can be used in a variety of professional contexts such as getting a job, marketing a new product or service, or helping an organization stay on good terms … Read more
One major concept that stuck out to me from this week’s reading was the idea of how important it can be for an organization to communicate with its employees. This concept can be important for many reasons. For example, when a company properly communicates with its employees, it can increase employee satisfaction, build company morale, … Read more
One of the biggest concepts that stuck out to me this term was the idea that companies should consider the needs and perspectives of others in the decisions they make. In fact, I don’t think a company can survive without maintaining this perspective. There are a few reasons why I think this is the case. … Read more
Companies need to be careful and strategic in how they handle negative issues and crisis situations on social media (Cornelissen, J. P., 2017, p. 191-227). Preferably, companies should be willing to apologize and express sympathy as quickly as possible when something goes wrong (Schultz, F., 2011, p. 21). This is important for companies to remember … Read more
Issues management and crisis communication are two very important parts of a company’s communication strategy. While issues management and crisis management may seem like the same thing on the surface, they are actually slightly different from each other (Gaunt, P., & Ollenburger, J., 1995, p. 199, 202-204). In our textbook, an issue is defined as … Read more
